THE CHALLENGE: Creating a futures design methodology focused on a niche segment or type of company.

From my experience in consulting and marketing, companies that perform best are those that have a common purpose in mind – teams are more aligned and motivated, products and services respond to a common cause and brands create a certain identity and credibility related to their purpose. As a result, customers connect with the brand for reasons far beyond their offerings.

This methodology is designed for brands that seek to change the world and imagine a future of possibilities related to their purpose.