Customer-focused. Growth-driven.
I’m Natalia, Product Marketing & Innovation Specialist with 7+ years of international experience.
I combine strategy, innovation and customer experience to drive measurable growth.
About Me
I’m a Product Marketing & Innovation Specialist with 7+ years of international experience and a proven record exceeding revenue targets in high-growth start-ups and corporate environments.
I have hands-on expertise delivering innovation projects end-to-end and throughout the commercial value chain, from product and service design, to 360º marketing strategy and business development.
Currently based in Madrid, Spain.
Consulting Services: Elevate your your product marketing & innovation strategies
Ready to strengthen your product marketing and innovation approach? From strategic product marketing and service innovation to dynamic workshops, my consulting services are designed to create clarity, unlock growth, and drive stronger outcomes.
I’m open to new collaborations, let’s start a conversation and explore how we can bring your next project to life.
My Projects
Following Market Trends for Corporate Innovation
A project innovation roadmap from incremental to high-risk projects.
MSc. Customers Experience & Innovation project
Bringing Digitalization to Customers
Understanding the customer’s behavior to improve digital services: How might we advance in digitalization without leaving anyone behind?
MSc. Customers Experience & Innovation project
WACO Digital Agency: Designing a Scalable Commercial System for a Tech Startup
Designing for commercial growth: focusing on systems, process innovation, customer experience and leveraging key drivers such as referrals.
Colombia 2019 – 2021