Hi! I’m Natalia, a Product Marketing & Innovation Specialist.

I launch, position and grow products by turning customer insights into actionable marketing strategies.

With expertise in Customer Experience and Business Development I deliver comprehensive, customer-centric solutions that connect product, marketing and sales.

About Me

I’m a Product Marketing & Innovation Specialist with 7+ years of international experience and a proven record exceeding revenue targets in high-growth start-ups and corporate environments.

My trajectory in Product Marketing, Marketing Management, and Growth & Commercial roles, has given me a cross-functional perspective across marketing, product and service design, and sales. I’ve developed and executed marketing strategies and brought products and services to market, combining customer insights with commercial and creative thinking.

I hold a Master’s in Customer Experience & Innovation from IE Business School and have led innovation projects throughout my career, turning ideas and opportunities into initiatives that create meaningful customer and business impact.

Currently based in Madrid, Spain.

Consulting Services: Elevate your product marketing & innovation strategies

Ready to strengthen your product marketing and innovation approach? From strategic product marketing and service innovation to dynamic workshops, my consulting services are designed to create clarity, unlock growth, and drive stronger outcomes.

I’m open to new collaborations, let’s start a conversation and explore how we can bring your next project to life.

My Projects

Following Market Trends for Corporate Innovation

A project innovation roadmap from incremental to high-risk projects.

MSc. Customer Experience & Innovation project

Bringing Digitalization to Customers

Understanding the customer’s behavior to improve digital services: How might we advance in digitalization without leaving anyone behind?


MSc. Customer Experience & Innovation project

WACO Digital Agency: Designing a Scalable Commercial System for a Tech Startup

Designing for commercial growth: focusing on systems, process innovation, customer experience and leveraging key drivers such as referrals.

Colombia 2019 – 2021